Corporate Council Member Writes Ecopreneurist Article
ELM Corporate Council member Ben Grossman wrote about a recent guest lecture he gave at Tufts University. The article, titled "Green Marketing Lessons for Entrepreneurs," started as a blog post and got picked up this week by Ecopreneurist, a leading green business website.
The piece has some interesting insights about green marketing and green business issues, as well as some sustainable print and direct mail best practices.
Read the article here.