The brands of both the Environmental League of Massachusetts and the ELM Action Fund were thoughtfully produced.
We welcome our established partners and members of the media to share our logos, missions, and other aspects of our branding. In order to maintain the integrity of our brand, please see the guidelines below.
For permission to use our materials and for any questions, please contact Leigh Chandler (lchandler@environmentalleague.org)
Purpose
To secure the health and wellbeing of the environment and of future generations.
Vision
A world where government fully recognizes the challenges we face and moves swiftly and effectively to address them.
ELM Mission
The Environmental League of Massachusetts advocates for policy that meets the scale and urgency of our environmental challenges.
501(c)(3) designation
ELM Action Fund Mission
The Environmental League of Massachusetts Action Fund (ELM Action Fund) builds political power that meets the scale and urgency of our environmental challenges.
501(c)(4) designation
It is important to distinguish between ELM and the ELM Action Fund when referring to political endorsements. All candidate and policy endorsements are made by the ELM Action Fund, not ELM. For more details, see the ELM Action Fund’s Media Kit.
BRAND GUIDELINES
Names
To ensure brand identity, when speaking about the Environmental League of Massachusetts, the full name ‘The Environmental League of Massachusetts’ or the abbreviation ‘ELM’ should be used. When referring to the ELM Action Fund, the full name ‘The ELM Action Fund’ should be used.
Logos
There are two options for each logo: a darker version to be used against lighter backgrounds, and a lighter version to be used against darker backgrounds, as exemplified above. The ‘ELM’ in both logos should change to white on darker backgrounds.
Logo Misuse
To ensure logo brand identity, you are not allowed to alter the ELM logos in any way. For example:
If you are unsure about how to utilize the logo, default to those shown at the top of the page.
Brand Color Palette
ELM CORPORATE COUNCIL
ELM launched the ELM Corporate Council in 2010 to build a bridge between the environmental community and leading Massachusetts companies that have demonstrated innovative environmental policies or practices.
The ELM Corporate Council is a deep, working alliance between the private sector and environmental advocates to improve environmental policy and business practice in the Commonwealth. The Council represents a pro-business/pro-environment association. It underscores that we can have both a healthy environment and a vibrant economy — these goals are not at odds, but rather are mutually reinforcing.
In 2020, ELM founded the New England for Offshore Wind Coalition to support the timely and responsible development of this game-changing renewable energy resource.
To ensure brand identity, when speaking about New England for Offshore Wind, the full name ‘New England for Offshore Wind’ or the abbreviation ‘NE4OSW’ should be used.
PHOTOGRAPHIC STYLE
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For permission to use our materials and for any questions, please contact Leigh Chandler (lchandler@environmentalleague.org)